Thoughts on a NDP “rebrand”

In October 2012, the Alberta Liberal Party was a dying brand, ignored by 90 per cent of voters, whittled down to just five seats in the legislature and shackled to a toxic-in-Alberta federal party. Desperate party officials came up with an idea to re-energize the party brand: change the name to Liberalberta.

“At least people are talking about us,” said one official at the time. “Some might think it’s silly, but I think it’s creative.”

Well, it certainly got people talking about how creatively silly it was